Rules of Engagement: A Behind the Scenes Look at Today’s IT Buyers Journey

How well do today’s tech marketers know their prospects? In an engaging session designed to shed light on how today’s IT buyers gather information to support their purchases, we’ll share results from TechTarget’s latest Media Consumption report in APAC. The study not only outlines the IT buying process based on direct input from nearly 600 tech buyers, it also identifies disconnects between how buyers actually buy and what the 150 tech marketers who took the study believe their prospects are doing.

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