“Fishing With Spears: All About Account-Based Marketing #ABM”

This presentation will help answer some of the major questions surrounding account-based marketing.
In this presentation, we will cover:
- What is account-based marketing
- 3 step model for account-based marketing
- Metrics for ABM
Engagio is marketing software purpose-built to help companies with complex, enterprise sales to engage target accounts and deepen sales-and-marketing alignment. It’s designed to integrate with and complement an existing marketing automation solution.
