“The B2B Marketer’s Roadmap to Marketing and Sales Success”
Marketing and sales teams share a lot in common…including the crucial roles they play in customer engagement, revenue generation and organizational growth.
When marketing and sales work together in synergy it’s possible to achieve two-digit annual growth rates and improve a company’s chances of closing deals by as much as 67%, according to Marketo. Yet, despite their near synonymous functions and tight interdependence, marketing and sales teams often find themselves at loggerheads, sometimes as rivals but mostly as convenient scapegoats for missed targets and epic fails.
So, what can smart organizations do to prevent the perennial conflict between sales and marketing? Find out here.