Lead Engagement Best Practices to Maximize Conversion

Lead engagement has always been difficult, and in the post-Covid era it has become even tougher. With inboxes overcluttered and prospects increasingly tough to reach by phone, how can you separate your outreach from the pack and improve conversion? In this short video, Min Erh Mah, JAPAC marketing director at Palo Alto Networks; Alan Ho, vice president of international marketing at DataStax; Tom Walker, TechTarget’s inside sales manager; and Jireh Tay, TechTarget APAC client consulting manager break down their best practices to increase efficiency in a tech company’s lead follow-up strategy.

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