“What is Minimum Advertised Price (MAP) Pricing & Its Strategies”

The in-depth guide to Minimum Advertised Price (MAP), its strategies and how to enforce it while staying compliant.

MAP is most usually met in the US. In other countries it might be prohibited or called differently.

You should always consult with your lawyers before crafting and enforcing your MAP strategy and policy.

In this short guide, you will learn everything you need to know about MAP, what exactly is price-fixing, MAP strategies and why MAPis important for manufacturers and retailers alike.

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