“The Power of Email for a Rewarding Customer Experience”

Enterprises must meet customer demand for quality experiences by being easy to work with, and email is a key pillar supporting that strategy.

This eBook guides business leaders through the benefits of designing a customer experience inclusive of email as a channel. Discover why nearly 80% of people communicate with their service providers via email and how insurance, healthcare, and financial services organizations can benefit from further evolving email as a channel.

79% of companies declare email was important to their success in 2020
Email is 40x more effective for customer acquisition than Facebook or Twitter
Companies with strong omnichannel engagement strategies retain on average 89% of customers, compared to 33% for companies with weaker omnichannel offerings

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