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“Five Digital Marketing Best Practices to Engage HCPs”

A recent study by Indegene finds that healthcare professionals (HCPs) are more digitally savvy than ever before –in fact, almost 70% of HCPs named virtual experiences as their preferred channel for engaging with pharma companies, now outranking in-person meetings.

To help you stay ahead of this trend, read “Five Digital Marketing Best Practices to Engage HCPs” to learn how to quickly create, scale and deliver webinars, virtual events and content experiences that accelerate HCP adoption in a cost-effective way. Download this practical guide to learn how to:

Break through the digital noise with interactive content and resource centers
Educate HCPs through online certification courses and learning hubs
Build trust with KOL-led webinars and virtual events
Scale peer-to-peer discussions and networking across digital channels
Find data-driven insights for greater personalization and improved sales follow-up

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“The State of HCP Customer Experience in Pharma”

The global pharmaceutical industry is undergoing rapid change as digital channels become the primary way healthcare providers (HCPs) prefer to interact with brands.

While in-person sales visits aren’t going away anytime soon, the growing rise of the digitally-savvy HCP means that all pharma brands must adapt their go-to-market models to meet these changing expectations.

So, how can commercial marketing leaders transform the customer experience to be HCP-centric? And who is successfully leveraging an omnichannel strategy to drive digital HCP engagement successfully?

To understand this further, DT Consulting, an Indegene Company, and ON24 analyzed how pharmaceutical brands are engaging HCPs and how HCP behavior is shifting across digital channels.

Key takeaways include:

How to leverage digital and physical channels to drive engagement and achieve better outcomes
How personalization will be a game changer for the industry
How to plan for, and achieve, customer experience success in pharma

It’s time to put HCPs at the center of your omnichannel strategy – download this report to learn how!

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“Blueprint for a Subscriber-Centric OTT Video Business”

Running a media business requires a new set of tools.

While perhaps seeming simple at first glance, implementing the OTT Video 2.0 strategy has considerable implications on your current media infrastructure and business processes. This blueprint, based on best practices that Zuora has arrived at working with leading media companies, attempts to highlight the five key areas for you to consider when developing or transitioning to a subscriber-centric OTT Video 2.0 platform:

Pricing, Packaging and Marketing
Subscriber Management & Support
Commerce, Billing, Finance
Multi-screen Video Fulfillment
Reporting and Analytics

Download the blueprint to learn more!

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“The ROI of Poor Writing”

Believe it or not, the writing your organization produces has a return on investment.

How much time do your teams spend writing? How much time do your reviewers spend reviewing and providing feedback? Perhaps most important, how much business does your company lose because clients and potential customers have difficulty reading and understanding your organization’s documents? This white paper uses examples and statistics to outline the ROI of poor writing on businesses.

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“Adobe Photoshop Keyboard Shortcuts”

The only Photoshop cheat sheet you’ll ever need

You can always tell a Photoshop professional by how little they touch their mouse. You may know everything there is to know about Photoshop’s UI. Yet, if you’re not at least a little familiar with the hundreds of Photoshop keyboard commands sitting just beyond your fingertips, you’ll always fall short.

This cheat sheet contains every Photoshop keyboard commands you absolutely have to know.

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“Multichannel Engagement in the Publishing & Media Industry”

Techniques and strategies to grow and retain your readership

Whether you are delivering breaking news or sending a live score update, speed is crucial. This playbook is packed with technical and practical advice to help ensure that your brand is first in line. Make sure that your readers stay on-site and in-app for longer with personalised, relevant content. We show you how to create dynamic, automated email campaigns that drive traffic to your website. We also cover re-engagement strategies across multiple channels to help you stay top-of-mind for your audience.

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“Automotive B2B and B2C sales–All on one website!”

How a replatform to Magento brought GAHH improved customer experience

Selling to two automotive audiences on one site may sound complicated, but when GAHH Automotive asked the Classy Llama eCommerce agency to give their Magento site that functionality, our team delivered. Find out more about the technical integrations that made this auto brand’s website dreams come true.

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“The opportunity amid online video’s churn challenge”

Growing numbers of people are canceling and restarting online video subscriptions, depending on what they want to watch.

As living costs rise, could a third-party step in to help cash-conscious consumers swap their online video subscriptions in and out, depending on what they want to watch? It’s already happening. The bigger question is, how far could it go?

Fill out this form to download our complimentary report, The opportunity amid online video’s churn challenge, and gain insight into the number of households and amount of revenue involved as well as advice of potential opportunities.

This report provides a sample of the research available to current subscribers of Omdia’s TV & Online Video Intelligence Service, and Consumer Research – Devices, Media & Usage Spotlight Service.

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“The Power of Email for a Rewarding Customer Experience”

Enterprises must meet customer demand for quality experiences by being easy to work with, and email is a key pillar supporting that strategy.

This eBook guides business leaders through the benefits of designing a customer experience inclusive of email as a channel. Discover why nearly 80% of people communicate with their service providers via email and how insurance, healthcare, and financial services organizations can benefit from further evolving email as a channel.

79% of companies declare email was important to their success in 2020
Email is 40x more effective for customer acquisition than Facebook or Twitter
Companies with strong omnichannel engagement strategies retain on average 89% of customers, compared to 33% for companies with weaker omnichannel offerings

Download now to access this important information.

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“How to Use Upskilling to Progress in Your Career”

COVID-19 has brought an unease across workforces across the UK. If your plans were to secure a promotion in 2020 and now they’re just to maintain your role as redundancies loom, you may be looking for ways to show your value to your employer. Or you may have found yourself in the unlucky position of unemployment and are not quite sure where to go from here.

Recent statistics show that a higher percentage of people who are employed in managerial, professional and associate professional occupations had participated in training courses, compared to people who were employed in intermediate, routine and manual occupations.

Whilst this sounds an obvious assumption to make, it does prove that if you want to climb the career ladder, upskilling will place you in a stronger position.

Paul Lewis is the MD at Pitman Training, specializing in delivering career-orientated training for adult learners. Here are his top tips for helping you to choose your training and development route.

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