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“Five Fresh Ways to Use Data for Political Advertising Success”

Drive change with smarter data.

It doesn’t take a marketing analyst to recognize the year-over-year increase in political advertising expenditures around local and national election cycles. From Jan. 1, 2020 through Nov. 3, 2020 alone, AdImpact tracked $7.4 billion in ad spending. Additionally, political marketers are expanding their advertising strategy to include more data-driven channels to optimize targeting, personalization, engagement and a broader reach. This means more ads in more places.

A solid multi-channel marketing approach now combines laser-focused targeting with strategy for more personalized connections with ideal audiences. By better understanding the behaviors of audiences and their motivations, political marketers can increase both frequency and relevancy of their messages to make the personalized impact that drives donations and resonates at the polls. Let’s dig into five fresh thought starters that illustrate how the right can help political parties, candidates and causes achieve their goals.

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“Irish Life and Ushur Email Routing – A Fresh Look at Customer Engagement”

For almost 80 years, Irish Life has had one mission: “To help people build better futures.” So when they saw a way to respond faster to the hundreds of thousands of emails their corporate division receives each year, they took it.

Using Ushur’s SmartMail, an automated email routing software solution, Irish Life was able to instantly steer messages to the right department, more accurately than with human agents. Ushur’s conversational AI understands the meaning of each email and routes it to the proper authority. No delays. No backlogs. “The results we got were phenomenal, and we hadn’t written a line of code,” said Ken Lynch, Head of Information Services at Irish Life.

In this case study, you’ll learn:

How Irish Life used Ushur’s SmartMail to automate its email triage process
What convinced Irish Life to select Ushur’s SmartMail solution
Irish Life’s results after deployment
Why Ushur’s conversational AI platform stood out from every other solution on the market
How working with Ushur inspired Irish Life to modernize its approach to customer communications
How Irish Life plans to expand its use of email automation tools in the near future

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“What Marketplace Enterprises Stand to Gain from Embedded Finance”

Learn how you can supply your vendors with platform-embedded financial services, enabling a frictionless experience.

Competition is heating up. Financial services may be the key to attracting and retaining vendors. By 2025, online marketplaces are expected to account for 45-50% of online spending, matching pace with direct e-commerce spending.

What will separate your business from the pack? Banking as a service solutions that meet your vendors where they are. A marketplace business is only as strong as their team of vendors.

Use this guide to learn how your marketplace enterprise can supply your vendors with platform-embedded financial services, enabling a frictionless experience for them and your end-users.

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“Reduce Campaign Development Time by 90%!”

Marketo In Motion Solution

If your campaign queue has a backlog thanks to a lack of bandwidth or a limited budget, our proprietary Marketo in Motion will help you clear it, saving you time and money.

Marketo in Motion also helps you:

Take full advantage of your campaigns
Streamline your intake process
Support multiple brands

Check out this flyer to find out more about Marketo in Motion.

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“Service providers must transform their infrastructure to support the evolving IT and business requirements of customers.”

98% of service providers believe supporting the needs of their business will require some degree of transformation to their IT environments over the next 3 years.

Almost all service providers express the need to transform their infrastructure (driven by an equivalent enterprise transformation imperative), but only a few are actively executing on a transformation plan today.

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HPE GreenLake: Expand your business with a partner-driven platform

With HPE GreenLake, our partner ecosystem can provide customers the outcomes they want, consumed anyway they want, wherever they want. When partners build their business with HPE GreenLake, they have a tremendous opportunity to transform customer conversations to outcomes and experiences, enhanced by their own expertise and services.

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“Compare RUN Powered by ADP Against Paychex Flex: Features, Ratings and Reviews”

RUN Powered by ADP or Paychex Flex –which is a better fit for your business?

Both products may share some similar features and benefits; that’s why they’re so often compared to one another. But each has its own pros and cons. And the differences between them could mean the success or failure of the tool for your business.

Download our report, and you’ll get:

Honest feedback from people who have used these tools.
Reviews from users who have scored the products on value, ease of use, and more.
A side-by-side comparison of each product’s ratings, including number of reviews.

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“Salesforce Sales Cloud vs NetSuite Ratings Compared”

Salesforce Sales Cloud or NetSuite –which is a better fit for your business?

Both products may share some similar features and benefits; that’s why they’re so often compared to one another.

But each has its own pros and cons. And the differences between them could mean the success or failure of the tool for your business.

Download our report, and you’ll get:

Honest feedback from people who have used these tools.
Reviews from users who have scored the products on value, ease of use, and more.
A side-by-side comparison of each product’s ratings, including number of reviews.

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“PayByPhone Achieves Security & PCI-DSS Compliance Within AWS”

As PayByPhone transitioned to a cloud-first approach, a key initiative became to consolidate and modernize their approach to cloud security and compliance. Learn how they did it in this case study.

PayByPhone is one of the fastest-growing mobile payment companies in the world, processing more than 135 million transactions totaling more than $550 million USD in payments annually.

Through the company‘s mobile web, smartphone, and smartwatch applications, PayByPhone, owned by Volkswagen Financial Services AG, helps millions of consumers easily and securely pay for parking without the hassles of waiting in line, having to carry change, or risking costly fines.

As PayByPhone transitioned to a cloud-first approach, a key initiative became to consolidate and modernize their approach to cloud security and compliance. Learn how they did it in this case study from Valtix.

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“The Role of Supplemental Benefits in the Future of Health”

See how supplemental benefits can offset $442 in annual OTC costs per household, support health in vulnerable populations, and reduce health risks ranging from mental to economic.

The pandemic changed the way we think about the necessities of health and the challenges many populations face when it comes to accessing them. As we look to the future, the lessons learned during this period will continue to inform the way payers and employers approach benefits planning. In this way, supplemental benefits represent an area of great potential. An opportunity to make care supplies and preventative health essentials more readily available to those who need them.

In this ebook, leading benefits experts break down how they pivoted to better serve their consumers during the early days of the pandemic, as well as their plans to sharpen existing programs and expand into new territories. They discuss the unique nature of supplemental benefits and what their focus on prevention means for long-term health of consumers and employees.

See how supplemental benefits can:
* Offset $442 in annual over-the-counter care costs per household

* Support health in vulnerable populations

* Reduce health risks ranging from mental to economic

* Help payers and employers empower the people they serve to be proactive about their health

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“APIs for Modern Commerce – Enable Rich Customer Experiences Everywhere”

Prepare Yourself for Next Generation Digital Commerce

During the 18th century, steam engines powered the industrial revolution. Today, Application Programming Interfaces (APIs) are at the heart of the digital revolution. Often described as currency in the digital world, APIs are especially valuable to retailers and brands for guaranteeing speed and safety in the exchange of information and delivering the agility needed to quickly build customer experiences. With this practical guide, commerce developers will know how to enable rich consumer experiences on every device and channel using APIs.

This eBook provides readers with both a high-level introduction of APIs, as well as detailed instructions on how to model, build, deploy and expose APIs for maximum benefit. In short: Learn how smart commerce works.

Key Takeaways

What APIs are and why APIs are so valuable for digital commerce.
How and why to model commerce APIs before the implementation.
How to build APIs using microservices and why this combination works so well together.
How to deploy commerce APIs.
Consuming and extending APIs to achieve maximum flexibility and differentiation.

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