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“Advertising, Promotions and Marketing Managers – Occupational Outlook”

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Considering a career as an advertising, promotions or marketing manager?

These professionals work to create consumer interest in products and services, working closely with art directors, sales agents and financial staff members. This guide provides all the necessary information and resources to get started.

Find out everything you need to know about this occupation, including qualifications, pay and standard duties.

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“What is Minimum Advertised Price (MAP) Pricing & Its Strategies”

The in-depth guide to Minimum Advertised Price (MAP), its strategies and how to enforce it while staying compliant.

MAP is most usually met in the US. In other countries it might be prohibited or called differently.

You should always consult with your lawyers before crafting and enforcing your MAP strategy and policy.

In this short guide, you will learn everything you need to know about MAP, what exactly is price-fixing, MAP strategies and why MAPis important for manufacturers and retailers alike.

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“Market Shifts Edition: The land grab in metaverse patents and trademarks”

6Pages Market Shifts edition: The land grab in metaverse patents and trademarks. Get insight into one of the most important, far-reaching market shifts in technology and business, as part of this 6Pages series.

Each week, 6Pages – a new kind of market-intelligence service focused on far-reaching shifts in business & technology – looks across industries and technologies to surface and analyze 3 market shifts from the past week that will have important implications for a wide range of organizations, investors, decision-makers, and strategists.

In this special offer, 6Pages is offering complimentary access to one of our most popular Market Shifts reports: The land grab in metaverse patents and trademarks. Access to the Market Shifts repository is usually reserved for 6Pages Members.

The metaverse, although still early in its lifecycle, is projected to be a $1T opportunity. Given that, companies are moving quickly to stake a claim to intellectual property that could prove lucrative in virtual worlds. In this piece, we cover the growing list of players filing for metaverse trademarks and patents, and dig into the strategic implications of intellectual property in the metaverse.

Arm your business with insight into what’s coming. Get your complimentary copy today.

By downloading this 6Pages Brief, I agree to be added to 6Pages’ distribution list and receive the weekly 3 Shifts Edition and summaries of 6Pages Member-only Briefs. You may unsubscribe at any time.

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“Weighing the impact of the cost-of-living crisis on media and entertainment”

As digital media evolves and converges, a growing number of M&E firms have seen their services in a battle, not just for the future of TV or games or music, but for consumers’ attention.

But as utility bills and food prices rise, will they need to warn shareholders about competition for another resource that’s set to get scarcer: household budget? Analysts from across Omdia’s Media & Entertainment team take a first pass at the likely impact on TV, online video, cinema, games, and music services.

Fill out this form to download our complimentary report, Weighing the impact of the cost-of-living crisis on media and entertainment, and gain insight into the likely impact of rising household costs on media and entertainment (M&E) services.

This report provides a sample of the research available to current subscribers of Omdia’s Media & Entertainment Intelligence Services.

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“Advertising strikes back — are AVOD platforms the next big thing?”

Connecting the dots across the entire tech ecosystem.

A presentation delivered by Maria Rua Aguete, Omdia’s Senior Research Director, TV, Online and Advertising, as part of the SERIES MANIA event held in Lille, France during March 2022.

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“How to Add Your Resume to LinkedIn”

Everyone knows that LinkedIn is one of the most influential and direct ways to engage with potential employers. But not many people add their resumes to the social media platform.

Some people worry that if they upload a LinkedIn resume, their current employer may clock the activity. Others are concerned about sharing too much information about themselves, and for good reason.

For those with standout skills, who understand their current role is either coming to an end or has limited value, knowing how to upload a resume to LinkedIn is valuable.

If uploaded in the correct format and worded well, a LinkedIn resume will gain recruiters’ attention.

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“How to Maximize Results Across the Campaign Lifecycle with AI”

In a Salesforce survey of over 1,000 marketers from across the globe, it’s estimated that generative AI can save over five hours of work per week — the equivalent of over a month per year.

So how can you use AI to boost your marketing productivity?

Download this ebook to learn how you can use AI at every step of the marketing campaign lifecycle – from planning to execution to measurement. You’ll get practical tips and take-aways that include:

How to use AI to assist with more intelligent account and audience targeting
Steps for crafting a better prompts to enhance your promotional copy and content creation
Opportunities to offload repetitive tasks to gen AI tools
Ways gen AI can help scale more personalized experiences and messaging
Best practices for using gen AI to repurpose content and turn single webinars into integrated campaigns

Get ready to revolutionize your marketing and maximize your results with gen AI – download now!

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“Using Advanced Analytics and Innovative Resolution Techniques to Reduce Truck Rolls and Related Support Costs”

Identifying Customer Incidents with High Propensity for Remote Resolution Allows Cable and Broadband MSOs to Cancel a Greater Percentage of On-Site Visits

To the extent that a greater proportion of truck rolls can be avoided through an intelligent analysis process, companies with field service can generate major savings. When on-site service calls are avoided, not only do service costs go down, it also translates into better customer experiences as problems are resolved more quickly.

This white paper from OnProcess Technology examines the challenges cable and broadband MSOs face while trying to reduce truck rolls and how the success of current techniques has reached its maximum potential. The paper also presents a unique new methodology for proactively identifying conditions that indicate when truck rolls can be prevented—an approach that requires advanced data analytics as well as leveraging innovative customer-interaction techniques.

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“SIMPLIFYING DRIVE AND CONTROL TECHNOLOGY FOR AGVS”

Streamlining AGV motion control

Automatic guided vehicles are as diverse at the applications they are used for and the environments where they operate. However, they share a common technology challenge: the need to reduce complexity and footprint. As more and more businesses and manufacturers expand the use of AGVs in their operations, engineering these useful devices to provide maximum return on investment and flexibility becomes more important.

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“Using Industrial Internet of Things and Smart Analytics one Bakery Crushed Machinery Downtime”

And gained other business results including a year one increase of 58% in productivity.

Learn how a smart baker implemented IIoT Smart Factory Analytics and quickly gained significant business results.

58% Year one productivity increase
29% Reduction in machinery downtime
6% Reduction in direct labor costs per unit

And more.

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