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“Building speed and sustainability into supply chain logistics”

Read the Oxford Economics research for how executives seek to transform supply chains to improve speed, sustainability, and personalization.

Access the report and learn how:

Logistics executives seek to transform supply chains to be more reliable and sustainable
Customer demand for faster, personalized, and sustainable delivery is transforming logistics
Rising customer expectations and a lack of visibility are presenting serious logistics challenges

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“The LinkedIn Connection Conundrum–Who Should be in Your Network?”

It is important to understand LinkedIn’s original intent and use the site accordingly before venturing into areas outside of its design.

On the other hand, LinkedIn can be one heck of a tool to meet people you don’t know but would like to know. To help you better understand this quality versus quantity debate (whether it’s better to have an enormous LinkedIn network that includes hordes of strangers or a smaller but tight-knit network of people you know and trust), Wayne Breibarth has developed the LinkedIn Connections Continuumchart. The chart shows you what happens if you choose to increase your connections beyond the far left of the continuum (“I know everyone well”) and across the continuum toward the far right (“I know only a small %”). As you expand your network, some positive things will happen (you will have a larger marketing audience), but some negative things can also happen (you could be less effective when introducing your connections to each other).

And with this guide you will receive weekly LinkedIn Tips and/or updates to the book, courtesy of Power Formula.

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“Demand Generation: Building a predictable marketing pipeline for sales success”

Here’s the question that keeps most Demand Gen professionals up at night: how can I transform marketing from a cost center to a revenue driver? Read this ebook from idio to learn the answer.

As demand generators we are being tasked with the mandate of building a predictable pipeline that results in long term business. If you don’t know how to do that, this guide will be your new best friend:

The three essential components of optimized Demand Gen
How to ensure a smooth handover process
What is standing in the way of good Demand Gen

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“Fishing With Spears: All About Account-Based Marketing #ABM”

This presentation will help answer some of the major questions surrounding account-based marketing.

In this presentation, we will cover:

What is account-based marketing
3 step model for account-based marketing
Metrics for ABM

Engagio is marketing software purpose-built to help companies with complex, enterprise sales to engage target accounts and deepen sales-and-marketing alignment. It’s designed to integrate with and complement an existing marketing automation solution.

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“Advertising, Promotions and Marketing Managers – Occupational Outlook”

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Considering a career as an advertising, promotions or marketing manager?

These professionals work to create consumer interest in products and services, working closely with art directors, sales agents and financial staff members. This guide provides all the necessary information and resources to get started.

Find out everything you need to know about this occupation, including qualifications, pay and standard duties.

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“What is Minimum Advertised Price (MAP) Pricing & Its Strategies”

The in-depth guide to Minimum Advertised Price (MAP), its strategies and how to enforce it while staying compliant.

MAP is most usually met in the US. In other countries it might be prohibited or called differently.

You should always consult with your lawyers before crafting and enforcing your MAP strategy and policy.

In this short guide, you will learn everything you need to know about MAP, what exactly is price-fixing, MAP strategies and why MAPis important for manufacturers and retailers alike.

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“Market Shifts Edition: The land grab in metaverse patents and trademarks”

6Pages Market Shifts edition: The land grab in metaverse patents and trademarks. Get insight into one of the most important, far-reaching market shifts in technology and business, as part of this 6Pages series.

Each week, 6Pages – a new kind of market-intelligence service focused on far-reaching shifts in business & technology – looks across industries and technologies to surface and analyze 3 market shifts from the past week that will have important implications for a wide range of organizations, investors, decision-makers, and strategists.

In this special offer, 6Pages is offering complimentary access to one of our most popular Market Shifts reports: The land grab in metaverse patents and trademarks. Access to the Market Shifts repository is usually reserved for 6Pages Members.

The metaverse, although still early in its lifecycle, is projected to be a $1T opportunity. Given that, companies are moving quickly to stake a claim to intellectual property that could prove lucrative in virtual worlds. In this piece, we cover the growing list of players filing for metaverse trademarks and patents, and dig into the strategic implications of intellectual property in the metaverse.

Arm your business with insight into what’s coming. Get your complimentary copy today.

By downloading this 6Pages Brief, I agree to be added to 6Pages’ distribution list and receive the weekly 3 Shifts Edition and summaries of 6Pages Member-only Briefs. You may unsubscribe at any time.

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“Weighing the impact of the cost-of-living crisis on media and entertainment”

As digital media evolves and converges, a growing number of M&E firms have seen their services in a battle, not just for the future of TV or games or music, but for consumers’ attention.

But as utility bills and food prices rise, will they need to warn shareholders about competition for another resource that’s set to get scarcer: household budget? Analysts from across Omdia’s Media & Entertainment team take a first pass at the likely impact on TV, online video, cinema, games, and music services.

Fill out this form to download our complimentary report, Weighing the impact of the cost-of-living crisis on media and entertainment, and gain insight into the likely impact of rising household costs on media and entertainment (M&E) services.

This report provides a sample of the research available to current subscribers of Omdia’s Media & Entertainment Intelligence Services.

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“Advertising strikes back — are AVOD platforms the next big thing?”

Connecting the dots across the entire tech ecosystem.

A presentation delivered by Maria Rua Aguete, Omdia’s Senior Research Director, TV, Online and Advertising, as part of the SERIES MANIA event held in Lille, France during March 2022.

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“How to Add Your Resume to LinkedIn”

Everyone knows that LinkedIn is one of the most influential and direct ways to engage with potential employers. But not many people add their resumes to the social media platform.

Some people worry that if they upload a LinkedIn resume, their current employer may clock the activity. Others are concerned about sharing too much information about themselves, and for good reason.

For those with standout skills, who understand their current role is either coming to an end or has limited value, knowing how to upload a resume to LinkedIn is valuable.

If uploaded in the correct format and worded well, a LinkedIn resume will gain recruiters’ attention.

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