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Driving Conversation Through Automation & Nurture Strategies E-book

It’s no secret that automation is enabling us to share content and frame how prospects approach an upcoming buy. The best technology organizations are using automated nurture and scoring as a real competitive advantage.

In this short recap of a recent webinar featuring three tech marketers with experience in APAC – Daniel Ng, Vice President of Marketing, Asia; Olivia Dassler, Director of Marketing Programs, BrightTALK; and Romi Seher, Senior Client Consulting Manager, TechTarget – you’ll learn how your marketing team can extract maximum value from your automation efforts to drive deeper engagement.

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Rules of Engagement: A Behind the Scenes Look at Today’s IT Buyers Journey

How well do today’s tech marketers know their prospects? In an engaging session designed to shed light on how today’s IT buyers gather information to support their purchases, we’ll share results from TechTarget’s latest Media Consumption report in APAC. The study not only outlines the IT buying process based on direct input from nearly 600 tech buyers, it also identifies disconnects between how buyers actually buy and what the 150 tech marketers who took the study believe their prospects are doing.

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Thriving in the New Normal of B2B Tech Marketing and Sales

More than two years into the pandemic and one thing is clear: B2B tech marketing and sales will never be the same. We’re all adjusting to a new normal. Our prospects are enabled and inclined to do more independent, digital research than ever before. With the rise of hybrid work, it’s hard to know where to find them and how best to engage them. Increasingly, they’re opting for a rep-free buying experience and leveraging online information to power their purchases. The region’s best technology providers are changing their processes to keep pace with this evolution. They’re also becoming much more data driven. This year’s ROI Summit will show you exactly how.

If you miss the in-person event in Singapore, you can still catch the best of the day’s content by attending online. Register here to learn from some of the most successful marketing and sales professionals as they explain how they are refining their strategies, architecting their programs and reaffirming their relationship with one another to build brands, pipeline and their businesses.

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Rules of Engagement: Leveraging Intent to Drive to a Quicker Close

The best sales reps in B2B tech no longer have to take a shot in the dark. They know exactly who to engage, when to reach out and what to say. Their emails are being read and their opportunities are progressing at a far faster rate because of intent data. But just because reps have data at their fingertips doesn’t mean there aren’t good (and not so good) ways to use it. In this webinar, we’ll see how APAC’s strongest reps, from BDRs to account managers, are successfully leveraging data to identify their top prospects and personalize their pitches. In this engaging session run by B2B tech sales leaders, you’ll learn:

Practical tips for incorporating data into the sales process
Why it’s important for reps to understand the source of that data
How to easily integrate data into common CRMs and the platforms where reps spend their time
Tips for convincing skeptical reps of the value of good intent data

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Lead engagement has always been difficult, and in the post-Covid era it has become even tougher. With inboxes overcluttered and prospects increasingly tough to reach by phone, how can you separate your outreach from the pack and improve conversion? In this short video, Min Erh Mah, JAPAC marketing director at Palo Alto Networks; Alan Ho, vice president of international marketing at DataStax; Tom Walker, TechTarget’s inside sales manager; and Jireh Tay, TechTarget APAC client consulting manager break down their best practices to increase efficiency in a tech company’s lead follow-up strategy.

Lead Engagement Best Practices to Maximize Conversion

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APAC Lead Engagement: Best Practices to Maximize Conversion E-book

In the recent webinar Rules of Engagement: APAC Lead Engagement: Best Practices to Maximize Conversion, Min Erh Mah, JAPAC marketing director at Palo Alto Networks, Alan Ho, vice president of international marketing at DataStax, Tom Walker, TechTarget’s inside sales manager, and Jireh Tay, TechTarget APAC client consulting manager, broke down their best practices to increase efficiency in a tech company’s lead follow-up strategy. This e-book shares the most important takeaways to help your marketing and sales teams.

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5 Tips in 5 Minutes: Improving B2B Tech Marketing and Sales Strategies in APAC

“5 Tips in 5 Minutes” focuses on improving B2B tech marketing and sales strategies in APAC. In this video series, you will hear from expert speakers from TechTarget and BrightTALK as they share the secrets of what the most successful tech vendors are doing in their approach to webinars, sales follow-up, intent data and more.

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Automated Secure Offboarding: Mitigating Data Breach & Financial Loss

The great resignation, hybrid workforce and current economic uncertainty have created unprecedented employee turnover. Beyond the business impact, IT and security teams require a more streamlined and effective approach to remove exiting employee and contractor access to applications, cloud resources and sensitive information, as well as to warrant that respective endpoints, licenses and workspace data are appropriately reclaimed, imaged, disposed or transferred.

Given the volume of turnover and the scope of technology, how can organizations ensure secure offboarding process efficacy and operational control? Join Jon Oltsik, senior principal analyst and fellow at Enterprise Strategy Group, and Ramin Ettehad, co-founder of Oomnitza, as they examine the challenges impacting enterprise offboarding efficiency, where to apply best practices and how to enable process automation to mitigate the risk of data breach and financial loss.

This expert/practitioner session examines the issues and operational considerations to modernize secure offboarding capabilities and key business processes from Separation to Recovery. Key topics covered are:

Overcoming operational gaps that yield security, compliance, and financial exposures
Mapping offboarding scenarios, policies, technologies and resources, and management systems
Automating processes “from separation to recovery”
Enabling auditability from deprovisioning and technology reclamation to legal hold, imaging and repurposing
Reducing losses due to unclaimed technology assets and inaccurate reuse, refresh, renewal and depreciation data

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Why, Where, & How to Automate Audit Readiness & Compliance Validation Processes

ITOps and SecOps use an array of tools and data to mitigate security posture exposures, ensure business resiliency, and protect sensitive data. However, audit readiness and compliance validation remain a top challenge.

Why? Asset intelligence, across the myriad of users, endpoints, applications, networks and cloud infrastructure, is siloed and fragmented. The higher order need to efficiently aggregate, correlate, and analyze the information is impacted by the disjointed data within different divisions, departments and management tools. With increased audit frequency and scope to meet expanding internal, industry and regulated specifications – how can organizations reduce complications, delays and expenditures?

Join Dave Neuman, Advisor and Senior Analyst, TAG Cyber, Ken Pfeil Chief Data Officer, and Jon Davis, CISO at Oomnitza, as they examine the issues impacting audit readiness and compliance validation efficacy and where to apply business process automation to improve audit and compliance efficacy.

This expert / practitioner session reviews the operational considerations and means to modernize audit readiness and compliance validation processes. Key topics covered are: – Overcoming data acquisition and analysis gaps that yield audit and compliance exposures
– How to apply ISO and CIS frameworks to facilitate more effective auditing processes
– Mapping policies, technologies and controls for monitoring, investigation, resolution and reporting
– Automating audit processes “from scoping to evidence generation” that enable repetitive, measurable outcomes
– A platform approach to negate incomplete, inaccurate and outdated asset and security data

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Utilizing Intelligence-Driven XDR for Threat Hunting

Security teams are constantly on the lookout for the next hack or vulnerability. With today’s adversaries and attacks becoming more sophisticated, the need for a more proactive approach has never been greater. The problem is that most security teams are stretched thin and overwhelmed, chasing alerts and false positives.

Threat hunting is one of the key activities organizations can utilize to proactively identify threats and look for traces of attackers, past and present, within their environment. Unfortunately, most struggle with visibility and collaboration across silos and the prioritization of threat-hunting activities. In addition, they often employ a manual, analyst-centric approach that can be time-consuming and bring fewer results.

In this session, Patrick McNaught, Solutions Architect at Anomali, will introduce how a threat intelligence-driven XDR solution can help accelerate threat-hunting activities as well as demonstrate how The Anomali Platform can help organizations develop an automated threat
-hunting workflow in minutes, enabling them to:
-Quickly research a threat hunting hypothesis
-Look for evidence of attackers
-Identify suspected points of a breach for further investigation

Join the session and start proactively hunting threats with threat intel-driven detection and response.

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