“The B2B Marketer’s Roadmap to Marketing and Sales Success”
Marketing and sales teams share a lot in common…including the crucial roles they play in customer engagement, revenue generation and organizational growth.
When marketing and sales work together in synergy it’s possible to achieve two-digit annual growth rates and improve a company’s chances of closing deals by as much as 67%, according to Marketo. Yet, despite their near synonymous functions and tight interdependence, marketing and sales teams often find themselves at loggerheads, sometimes as rivals but mostly as convenient scapegoats for missed targets and epic fails.
So, what can smart organizations do to prevent the perennial conflict between sales and marketing? Find out here.
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“The Cultural Tipping Point: How Brands Can Evolve Authentically”
The do’s and don’ts of building your brand voice
Having a brand purpose is more important than ever, with consumers increasingly expecting companies to be clear about their values and willing to take a stance. But in the era of social media, it’s just as important that brand messaging feels authentic, or the strategy may backfire. When it comes to brand voice, there are some clear do’s and don’ts that this whitepaper will explore.
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“How to Become a Product Manager”
Product managers work with individuals and teams to ensure the product or service has all the right features and will succeed in its target market.
A product manager works with a product or service through its entire lifecycle. They are involved in all areas, including:
Research
Design
Testing
Marketing strategy
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“Nology – State of B2B Marketing for Global Tech”
We all have assumptions. It’s what we use to get through our back-to-back days. But it’s important that we check them from time to time to ensure we’re making marketing decisions based on data and not our own bias.
This guide is for B2B tech marketers who are looking to win the head, heart, and hands of IT and business decision-makers. We interviewed 500 business technology buyers to uncover practical ways for standing out within cluttered digital environments-with strong content and smart strategies.
Some of the topics discussed are:
Digital transformation today-a digital leapfrog moment
B2B marketing insights
B2B content marketing strategies
Future predictions-what does 2024 look like?
Grab your coffee and get ready to expand your perspective.
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“Zimperium Secures Connected Apps for Leading Medical Device Manufacturer”
Discover how Zimperium helped a major healthcare and pharmaceutical manufacturer secure their connected apps all while protecting patient data, complying with FDA security requirements and more.
A major healthcare and pharmaceutical manufacturer turned to Zimperium needing a single solution that could work across multiple platforms, including desktop and mobile devices, and was able to integrate with minimal impact on their software development lifecycle
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“Handy Keyboard Shortcuts for the Linux Bash Terminal”
Use these Linux Bash shortcuts for navigation, editing, command control, and easy access to history–all available in a free cheat sheet.
The Linux Bash (Bourne Again Shell) is a shell and command language that is known to most Linux users, since it’s the default shell in most Linux distributions.
A beginner Linux user may find the Linux terminal usage a bit hard to grasp, especially because it relies heavily on using your arrow keys to move around. Additionally, constantly re-typing the commands, each with a slight variation, can be annoying.
However, Bash comes with many easy-to-use keyboard shortcuts and history functions that ensure efficient use of the terminal. For making effective use of time, we have put together a list of the most commonly used Bash keyboard shortcuts.
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“99 Cryptocurrency Terms Explained: Every Crypto Definition You Need”
Interested in crypto? Here are the important terms you need to know to get a better understanding of cryptocurrencies.
Cryptocurrencies are digital currencies that run on decentralized computer networks called blockchains. Some of the most important and widely accepted cryptocurrencies are Bitcoin, Ethereum, Tether, Cardano, Binance Coin and USD Coin.
Cryptocurrencies continue to grow, with new currencies cropping up all the time, and are here to stay. Their rising popularity is driven by the proven reliability of the top cryptocurrencies, Bitcoin and Ethereum.
If you wish to participate in cryptocurrencies, or simply want to know what they are all about, this cheat sheet covers the important terms you need to know and understand to be well-equipped for your crypto experience. Think of this cheat sheet as a series of guideposts for navigating the world of cryptocurrencies.
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“Why Faster Storage May NOT Fix It”
With all the myriad of possible hardware solutions to storage I/O performance issues, the question that people are starting to ask is something like: “If I just buy newer, faster Storage, won’t that fix my application performance problem?”
The short answer is:
Maybe Yes (for a while), Quite Possibly No.
In this article, we take a 10,000-foot view of just three issues that affect I/O performance to shine some technical light on the question and hopefully give you a more satisfying answer (or maybe more questions) as you look to discover IT truth.
Non-Application I/O Overhead
Data Pipelines
File System Overhead
These three issues by themselves can create I/O bottlenecks causing degradation to your applications of 30-50% or more.
The big picture is we have been focused on Storage Performance for a very long time and at all layers. We’ve seen lots of hardware solutions that were going to fix Storage slowness. And we’ve seen that about the time a new generation comes along, there will be reasons it will still not fix the problem. Maybe it does today, but tomorrow you’ll overtax that solution as well. As computing gets faster and storage gets denser, your needs/desires to use it will grow even faster. We are constantly looking into the crystal ball knowing the future presents new challenges. We know by looking into the rear-view mirror, the future doesn’t solve the problem, it just means the problems are different.
So yes, go ahead and buy that shiny new toy. It will help, and your users will see improvements for a time. But we’ll be there filling in those gaps and your users will get even greater improvements.
Users complained of sluggish MS-SQL performance and expensive upgrades were not an option.
Loan officers were complaining about sluggish performance of the most important application in the business: a loan origination system sitting on top of MS-SQL. Despite being supported by new Nimble hybrid storage arrays, Supreme Lending didn’t want to throw hundreds of thousands of dollars at new all-flash arrays to get better performance.
Since V-locity I/O reduction software is free to evaluate, it was a “no brainer”…to try the software on their most troublesome MS-SQL systems and see what it could do.
“We examined a couple server-side caching players including Pernix Data and Infinio, but since Condusiv’s V-locity does so much more than server-side caching, its proof of concept came out the clear winner on both performance and price. And we didn’t have to add any additional hardware, since we already had a good amount of DRAM,” said Chuck Keith, Director of Infrastructure, Supreme Lending.
“Right off the bat, MS-SQL reporting that used to take five to ten minutes dropped to 30 seconds with V-locity, and all user complaints about sluggishness disappeared. We couldn’t believe it,” said Keith.
“With V-locity I/O reduction software on our servers and Nimble storage for our backend, we feel we are getting best of breed performance at lowest possible cost.”
Download the full case study to read more about why Supreme Lending feels they are getting the best performance at the lowest cost!
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“Telestream Solves MS Exchange Timeouts and Boosts SQL with V-locity I/O Reduction Software”
Telestream application performance began to slow over time and users began to timeout from MS Exchange and get disconnected during peak load times.
Telestream virtualized 80% of their environment, and everything was running fine for about a year before things began to slow down – particularly with their most I/O intensive applications like MS Exchange, SQL, Jira, and more. However, the biggest pain point for Telestream beyond sluggish application performance was the fact that Exchange users were timing out and getting disconnected from the email server. Telestream was pushing the I/O boundaries of their infrastructure, causing queue depth and latency spikes, which ultimately resulted in users timing out and getting disconnected from Exchange.
Telestream had been briefed on Condusiv’s V-locity® I/O reduction software for virtual environments a year prior, but had no need to boost application performance at the time. However, after Telestream began to experience slowdown in their virtual environment, they thought there was no harm in evaluating the software.
“As soon as we installed V-locity and saw the Exchange timeouts disappear, and users were no longer getting disconnected from Exchange, that made our purchase of V-locity I/O reduction software a ‘no brainer,’” said Allie McLachlan, Systems Administrator, Telestream.
“The most eye-opening experience was finding out how badly our system performance was being taxed by small, fractured, random I/O from Windows write inefficiencies. We would have had no idea that was even an issue without trying V-locity to solve those root cause performance issues.”
